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981 Manager, Market Research

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Job Description

Our client is seeking a Manager of Market Research to design and manage primary market research studies in response to critical business issues by:
- Working collaboratively with internal partners to ensure business issues are translated into specific, measurable, research objectives
-Identify research design that is appropriate to address business issue
-Establish clear recruitment specifications and work with clients to ensure coverage and balance
- Challenge vendor research designs to ensure maximize strategic value
-Identify vendors, choose vendor, oversee vendor work, review final report and distribute vendor report and one page summary
-Interpret research findings and synthesize into actionable business insights

Strategic Insight
- Understand the connectivity between multiple primary research studies and provide the holistic learning about category, brand or innovation
- Articulate the market dynamics, customer needs attitudes and behavior around assigned brands and categories
- Work with analytic and modeling team, understand all the data available around the category, brand or innovation in order synthesizes information to address complex business questions
-Develop learning plans for larger, strategic projects establishing the background and context for the work
-Represent voice of customer (voc)

Research Planning, Budgeting and Compliance
-Identify knowledge gaps and create annual research plan for assigned brands
-Manage monthly budget reporting including accruals
-Display fiscal responsibility by ensuring the greatest value for the project and spending within budget
-Embrace, understand and follow all SOP to meet purchasing and OEC requirements


Manage People and Suppliers
-Provide direction to personnel and/or suppliers to foster effective project management by:
- Meet regularly to update current issues
- Provide tactical recommendations
- Ensure project understanding - ensure research projects stay on time and on budget  

Research Process
Managing the research process by:
- Requesting multiple bids on larger projects when appropriate
- Maintaining organized project files to ensure they are easily located for future reference
- Ensuring invoices are processed in a timely fashion
- Updating the weekly status reports with current projects
- Budget between 1-2M of MR per year
Education & Experience

• 7+ years previous market research experience - both qualitative and quantitative. Has managed custom or primary marketing research.
• Evidence of direct involvement with syndicated data analysis.
• Some experience on client side or ability to demonstrate understanding of MR from objective setting to final results
• A minimum of bachelor's degree - business, psychology, statistics; MBA preferred
• Demonstrated ability to work in teams or matrix organization
• Demonstrated experience managing a broad spectrum of research methodologies